The Hidden Truth About Matcha — and PHENIMAX’s Uncompromising Commitment

A Thousand Years of Tradition × The World’s Superfood

For over a thousand years, a single bowl of matcha has nourished the heart and spirit of Japan.
Today, its deep green hue and refreshing aroma are celebrated worldwide as a true superfood.

But matcha is far more than a trendy drink—it is a symbol of Japanese culture, mindfulness, and vitality.

The Art of Stone-Milled Matcha

Authentic matcha is made by carefully removing stems and veins, leaving only the tender leaf flesh, which is slowly ground on traditional stone mills.
This painstaking process creates the silky-smooth texture that has been cherished in the Japanese tea ceremony for centuries.

It is this devotion to craft—this “value of one extra step”—that breathes life into every sip of true matcha.

The Hidden Truth of Matcha

Unlike steeped tea, matcha is consumed whole—leaf and all.
But here’s the uncomfortable reality: harvested tea leaves are not washed like apples or oranges.
Whatever remains on the leaf surface goes directly into your body.

And while pesticides have evolved to be more “rain-resistant,” that very stickiness means they don’t wash away naturally. Yes, there are rules restricting pesticide use just before harvest—but traces can still remain.

So ask yourself: When you drink a cup of matcha, do you want to wonder what else might be inside?
This is the critical crossroad where conscious consumers must choose.

The Market Obsession with Color

In today’s global market, over 90% of matcha is produced with chemical fertilizers and pesticides, focused on creating an artificially vibrant green color.
The result? A competition of chemistry, not authenticity.

But is the brightest, most “Instagrammable” green really what your health deserves?
This realization is what drives many to begin searching for real matcha.

Phenimax: Choosing Organic Over Artificial

At Phenimax, we believe true matcha isn’t about chemically enhanced brightness—it’s about the leaf’s natural green and authentic nutrition.
Our organic matcha is free from pesticides and chemical fertilizers, embodying the power of nature itself.

Your body doesn’t crave artificial color.
It craves the life force of pure, natural tea.

And that’s exactly what we deliver.

Freshness in Every Single Pack

Matcha is delicate—exposed to air or odors, it loses color and aroma quickly.
That’s why Phenimax seals each serving in single-use packets.

Tear one open, and you’ll experience the vibrant green and uplifting fragrance of freshly picked leaves—every time.

“Fresh with every cup”—that is the Phenimax promise.

The Rarest of the Rare: 100% Uji Organic Matcha

Most “Uji Matcha” sold today is actually a blend of leaves from Kyoto’s neighboring prefectures (Mie, Nara, Shiga). Legally, that’s still allowed.

But in truth, less than 5% of all Uji-labeled tea is 100% grown in Uji. And when it comes to organic Uji matcha—it’s nearly nonexistent on the market.

This makes Phenimax’s 100% Uji-grown organic matcha an almost mythical treasure—an experience unlike any other.

Innovation: The New Era of Matcha

Whole-Food Organic Matcha
Unlike traditional stone-milled matcha that removes stems and veins, Phenimax’s cutting-edge process grinds the entire organic leaf—including nutrient-rich stems and veins—into a silky 200-micron powder.

Why? Because the veins of the leaf are its “blood vessels,” holding precious amino acids, minerals, and dietary fiber—up to 30–40% of the leaf’s total fiber content.
This isn’t waste—it’s a nutritional goldmine.

The result? A smoother, richer cup with natural sweetness and depth.
This is matcha reborn for the health-conscious generation.

Whole-Food Organic GABA Matcha — World’s Highest Standard

Phenimax proudly introduces the world’s only Japanese Whole-Food Organic GABA Matcha (as of October 2025).

GABA (γ-aminobutyric acid), a natural amino acid, supports relaxation and healthy blood pressure.
Thanks to our proprietary method, we deliver 300–400mg of GABA per 100g—the world’s highest level in matcha.

And unlike typical GABA-enriched teas, our matcha retains its vibrant green and natural flavor.
This is a cup that nourishes both body and mind.

Whole-Food Organic Hōji Matcha — Comfort in Every Sip

For those who love a roasted, nutty aroma, we created Whole-Food Organic Hōji Matcha.
Carefully roasted leaves release golden hues and a toasty fragrance from natural pyrazines.
With low caffeine and a smooth taste, it’s the ultimate relaxing matcha.

What Phenimax Delivers

Phenimax Brand

Authentic, Organic Ceremonial Matcha

Unicross Brand

Whole-Food Organic Matcha (full-leaf nutrition)
Whole-Food Organic GABA Matcha (world’s highest GABA content)
Whole-Food Organic Hōji Matcha (roasted & calming)

A Story of Life, in a Single Leaf

Phenimax matcha is where nature, tradition, and innovation converge.
Each sip brings nourishment not just to your body, but to your spirit.

This is matcha as it was meant to be—an experience reserved for those who seek the truth.