UNICROSS Wholefood Organic Matcha

Traditional matcha is made by carefully removing the leaf veins and grinding only the leaf parts with a stone mill.

Why are the leaf veins removed?

Because if the veins are included, the powder becomes coarser, resulting in an unpleasant texture and mouthfeel.

UNICROSS’s Wholefood Organic Matcha series is made from organically grown tea leaves that are finely ground, together with their veins, using a unique pulverization technology to produce an ultra-fine powder.

The veins are like "blood vessels" that transport nutrients throughout the entire leaf.

They contain:

• Approximately 40% dietary fiber
• Several times more nutrients like minerals than the leaf itself.

By grinding these nutrient-rich veins without waste, a new concept of matcha called "Wholefood Organic Matcha" was born. This is UNICROSS's original, next-generation style of matcha.

Which matcha will you choose?
 If you are looking for traditional and dignified ceremonial matcha,
 → We recommend "Phenimax Brand Organic Matcha."

 If you prioritize nutritional value and want to enjoy matcha for health purposes,
 → Please try "UNICROSS Wholefood Organic Matcha."

To learn more about the truth of matcha:
The Untold Truth About Matcha — The Truth Behind the Color

Difference between PHENIMAX and UNICROSS Brands
Phenimax is a brand steeped in Japan’s timeless traditions, committed to crafting a truly and unparalleled presence.
For those who value authenticity, we offer Japan’s finest teas — crafted masterpieces that reflect true artistry and tradition.
UNICROSS is a sister brand developed by Phenimax to explore new frontiers in matcha. While upholding the same dedication to organic quality, UNICROSS reimagines the elegance of traditional matcha to craft products that embody the pursuit of ultimate wellness.