8th "Teas of the World" International Contest AVPA-Paris 2025 Entry「Fuji Itteki」Organic Hand-Rolled Tea

At the foothills of Mt. Fuji, where pure mountain air and clear spring water nourish the land, the rare Harumidori cultivar is cultivated with care. Hand-picked and traditionally hand-rolled, Fuji Itteki embodies the meeting of nature and craftsmanship.

Each cup reveals a layered harmony of umami, gentle sweetness, and refined depth. A light touch of astringency adds balance, while the smooth finish lingers with a clean, sweet impression that invites you to savor it again and again.

• Organic cultivation
• Hand-picked and hand-rolled
• Rare cultivar, scarcely available even in Japan
  
  

The 2025 Harvest

The 2025 season required extraordinary dedication. Severe droughts worldwide also reached our fields in Shizuoka, placing new demands on both soil and cultivation. To preserve the integrity of Harumidori, Phenimax applied precise irrigation to aid the breakdown of organic fertilizers and support nutrient absorption. Each tree was hand-pruned to encourage strong, even budding.

Every step was taken with a single purpose: to elevate the quality of every leaf.

The result is Fuji Itteki—a tea shaped by patience, precision, and the natural purity of Mt. Fuji. It offers both technical excellence and a refined sensory experience with every infusion.

Product Details

Tasting Notes

Rich in umami and sweetness, Fuji Itteki carries a smooth body and an elegant balance of flavors. Subtle milky notes rise from the leaves during brewing, adding refinement to the cup. Its clean, lingering finish makes it a rare and memorable expression of Harumidori.