WHOLESALE
JAPANESE
MATCHA

PHENIMAX specializes exclusively in authentic Japanese tea.

Our commitment to quality has received international recognition, including the Grand Gold Prize at the World Green Tea Contest.

That same philosophy guides every matcha we offer.

Looking for 100% Ceremonial-Grade Japanese Matcha?

PHENIMAX specializes exclusively in authentic ceremonial-grade Japanese matcha.

Our quality has earned international recognition, including the Grand Gold Award at the World Green Tea Contest.

From bulk wholesale supply to private label, every matcha we provide meets the same uncompromising quality standards.
For a reliable source of Japanese matcha, choose PHENIMAX.

World Green Tea Contest Grand Gold Prize

Have You Ever Experienced This?

Buyer

“I ordered the same product, but the color is different this time.”

Supplier

“This lot is already sold out.”

Supplier

“The price will increase with the next lot.”

These may seem like small changes.
But they can create serious problems for your business.

☑ The same recipe no longer produces the same flavor.

☑ Your customers notice the difference.

☑ Your customers leave.

☑ You have to start searching for a new supplier all over again.

The matcha that looked cheaper can become the most expensive choice.

Most Matcha Wholesalers Do Not Control Their Supply Chain

Many wholesale matcha suppliers do not produce matcha.

They do not control how it is sourced either.

They simply purchase finished matcha from another company and resell it.

That means they cannot control quality, volume, or pricing.

They cannot guarantee long-term supply stability.

3 Serious Risks of Sourcing Matcha Directly from a Japanese Tea Farmer

Many buyers want to cut out the middleman and source matcha directly from Japanese tea farmers.

They believe it will lower their sourcing costs.

But buying directly from a farmer carries three serious risks.

Risk 1

The Flavor and Color Change Every Year

Weather conditions affect each year’s tea harvest.

Even tea grown by the same farmer will not be identical every year.

Matcha is an agricultural product.

Changes in flavor and color are inevitable.

Risk 2

One Farmer May Not Keep Up with Your Growth

As your business grows, the amount of matcha you need will also increase.

But one farmer may not be able to supply the volume you require.

When that happens, you must find another source.

When the source changes, the flavor and quality change too.

Risk 3

If Another Buyer Pays More, the Farmer May Stop Selling to You

If another buyer offers a higher price, the farmer may sell to them instead.

The solution to these three problems is the presence of a “Chashi,” a Japanese tea master, which we will explain later.

Why is it dangerous to choose a wholesaler without a Chashi?

We will explain shortly.

PHENIMAX Is Different

PHENIMAX does not depend on a single source.

We have one objective:

To deliver matcha that meets the same quality standards, year after year.
To achieve this, we have three powerful sourcing advantages.

☑ Company-Managed Tea Farms

We work directly with tea leaves grown on farms under our own management, giving us greater control over quality and long-term supply.

☑ A Network of More Than 100 Tea Farmers Across Japan

Our network gives us access to tea leaves from different regions, harvest periods, cultivars, and quality levels.

If one region has a poor harvest, we can source the required quality and volume from another.

☑ Certified Tea Merchant at the Shizuoka Tea Market

PHENIMAX is one of approximately 50 certified tea merchants authorized to purchase directly through the Shizuoka Tea Market. This gives us direct access to tea leaves produced by farmers throughout Japan.

What Is the Shizuoka Tea Market?

The Shizuoka Tea Market is one of Japan’s largest wholesale tea markets, bringing together tea leaves from across the country.

It is not open to just anyone.

Only certified tea merchants are authorized to purchase directly from the market.

PHENIMAX is one of approximately 50 such merchants.

This allows us to select the quality and volume we need from the wide variety of tea leaves arriving at the market every day.

Watch our interview with the PHENIMAX representative at the Shizuoka Tea Market.

But Sourcing Excellent Tea Leaves Is Not Enough

Even excellent tea leaves cannot produce exactly the same matcha every time.

Every harvest is different. So how can matcha quality remain consistent?

The Answer Is the Japanese “Chashi”

At PHENIMAX, every production lot is evaluated by an experienced Japanese Chashi.

We do not simply sell the tea leaves received from farmers.

Our Chashi evaluates the color, aroma, flavor, and characteristics of each lot, then carefully blends multiple teas together.

A perfumer combines different aromas.

A whisky blender creates a consistent flavor.

In the same way, a Chashi creates consistent matcha.

By adjusting the natural differences between harvests through expert blending, we reproduce the flavor, color, and quality standards our customers require.