【1】The Choice of Organic

All Phenimax tea is cultivated using certified organic farming methods.

Soil is one of the most important factors that determines tea quality.

Tea plants absorb nutrients from the soil in order to grow.
At the same time, they may also absorb elements such as heavy metals present in the soil.

For this reason, Phenimax not only commits to organic cultivation, but also conducts regular heavy metal testing on all tea leaves.

All tea is provided only after confirming that it meets strict quality standards.

Tea has traditionally been consumed as part of a health-conscious lifestyle for generations.
To protect its quality and safety, Phenimax maintains strict standards in both cultivation and quality control.

Tea grown in a natural cultivation environment preserves its original aroma and flavor.

【2】Commitment to Individual Packaging

Tea leaves begin to oxidize the moment they are exposed to air.

As oxidation progresses, aroma gradually fades and flavor begins to change.

This is a natural process that cannot be avoided, even with the highest quality tea.

Matcha, in particular, is more sensitive to air because it is in powder form, which increases its surface area.
As a result, its quality changes more quickly compared to whole leaf teas such as sencha.

For this reason, proper storage is essential to preserving quality.

To protect quality, Phenimax provides all tea in individual packaging.

Individual packaging minimizes air exposure and preserves quality until the moment it is opened.

This ensures that the original aroma and flavor can be experienced exactly as intended.

【3】Japanese Tea Is Like Fine Wine

The quality of wine can be understood by the information displayed on the label.

When grape variety, harvest year, and origin are clearly indicated, it reflects a higher level of quality management.

The same applies to Japanese tea.

Japan Is Home to Over 50 Distinct Tea Plant Cultivars

Each cultivar has its own unique characteristics.
Even within the same cultivar, variations in climate and soil across different regions result in distinct flavors and aromas.

Additionally, even within the same region, the flavor and aroma of tea can vary each year depending on the weather conditions.

Many teas do not clearly display important information such as cultivar, harvest year, and origin.

In contrast, high-quality tea is carefully managed and fully documented.

By reviewing this information, it is possible to understand the level of quality control behind the tea.

At Phenimax, every tea is fully managed with clear identification of cultivar, harvest year, and origin.

Phenimax also offers aged tea that has been matured under proper storage conditions.

Over time, aged tea develops deeper aroma and flavor.

This represents another fully developed expression of tea quality.

【4】Temomi Tea (Hand-Rolled Tea) — A Japanese Intangible Cultural Heritage Preserved for Over 400 Years

Temomi tea is a traditional Japanese tea-making technique that has been preserved for over 400 years.

In this process, every step is performed entirely by hand.

To complete a single batch of temomi tea, skilled artisans work continuously for approximately eight hours, carefully adjusting temperature, pressure, and timing while observing the condition of the leaves.

This process creates a level of quality that cannot be replicated by machines.

This traditional temomi tea-making technique has been designated as a Japanese intangible cultural heritage.

Today, only a very limited number of artisans continue this practice.

Phenimax works directly with these artisans to preserve this rare tradition that has continued for more than four centuries.

Phenimax is the only brand continuously providing this traditional temomi tea to the world.

【5】Remote Mountain Tea Fields

Phenimax tea fields are located in remote, high-elevation mountain regions.

Because there are no nearby farms or residential areas,
these fields are protected from pesticide drift and external soil contamination.

Tea is a natural product that is strongly influenced by its growing environment.

Water, air, soil, and the surrounding ecosystem all play a critical role in determining quality.

Phenimax tea fields benefit from pristine water and clean mountain air,
in a natural environment carefully preserved over time.

This cultivation environment forms the foundation of Phenimax quality standards.